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May 27, 2015 8:00 a.m.
Jack Osbourne and Teva Launch Enhanced You Don’t Know Jack About MS® Website Featuring New Multimedia Content

Multiple Sclerosis Patient Jack Osbourne Unveils New Resources to Empower Others with Multiple Sclerosis to Take a More Active Role in Managing Disease

FRAZER, Pa.--(BUSINESS WIRE)--May 27, 2015-- Today, World Multiple Sclerosis Day, Jack Osbourne, in partnership with Teva Pharmaceutical Industries Ltd., kicked off the third year of the You Don’t Know Jack About MS® campaign to raise awareness about multiple sclerosis (MS) in the United States and provide valuable resources to the MS community. In response to the evolving needs of the community, You Don’t Know Jack About MS® launched an enhanced online destination featuring new content, resources, and docu-series chronicling Jack’s journey with relapsing-remitting MS designed to help MS patients, caregivers and loved ones learn how to navigate through diagnosis and living with the disease.

“I have a personal interest in developing the new You Don’t Know Jack About MS® website to make it as helpful and relatable as possible for those living with MS, like myself,” Osbourne said. “Since my diagnosis three years ago, I have found so much satisfaction in helping others better understand MS, and I hope the new content inspires others who are living with MS to take an active role in how they manage their disease.”

You Don’t Know Jack About MS® was created by Jack and Teva to dispel myths and misperceptions about MS, and does so by sharing stories of patients and advocates. Inspired by Jack, the son of Ozzy and Sharon Osbourne, the new website features an online video docu-series chronicling Jack’s journey with MS, downloadable tools and resources, and a blog in which Jack shares his personal experience living with MS. Beyond showcasing Jack’s personal journey, the video docu-series, available on www.YouDontKnowJackAboutMS.com, spotlights others living with MS and their caregivers. In the latest webisode, “Driving the MS Conversation,” Jack surprises three MS patients in a taxi cab to learn more about their lives and share their experiences to help others with the disease.

In addition, the site offers information and tools designed to help MS patients navigate and understand the different stages of MS, from diagnosis to managing the disease effectively. Comprehensive educational content is featured from a prominent U.S. advocacy group, the Multiple Sclerosis Association of America (MSAA), including information on how MS works inside the body and tips on how to talk to family, friends and children about the condition.

“Living with MS can be challenging at times, so it’s important that people with MS have access to relatable and reliable information,” said Peter Damiri, Vice President of Programs and Services, MSAA. “MSAA’s mission is to improve lives today for the entire MS community and we applaud Jack for his openness and commitment to raising awareness for this disease. MSAA is proud to partner with Jack and Teva and provide our educational content for the You Don’t Know Jack About MS® program.”

Further You Don’t Know Jack About MS® activities planned in 2015 include the unveiling of two additional webisodes, and blog posts from Jack broaching topics such as fitness and diet, stress management and how he plans to discuss his disease with his daughter. Guest bloggers, including medical experts and Jack’s mother, Sharon Osbourne, will contribute posts on their perspectives, to add breadth to the impact of MS.

For more information about the campaign, please visit www.YouDontKnowJackAboutMS.com.

About Jack Osbourne

Jack Osbourne first caught America’s attention on the hit reality show The Osbournes (MTV, 2002-2004). He’s continued his work on television over the years and more recently, taken on the roles of producer and host. Jack was diagnosed with relapsing-remitting multiple sclerosis (RRMS), the most common form of MS, in 2012. The diagnosis came just three weeks before he and his wife, Lisa, had their daughter, Pearl. Since his diagnosis, Jack has worked as a passionate MS patient advocate, speaking out about the need for MS research and greater awareness. In 2013, Jack participated on the TV dancing competition Dancing with the Stars, earning a third place finish and demonstrating how he maintains an active and healthy lifestyle despite his diagnosis with RRMS. That same year, Jack was honored at Nancy Davis’ 20th Annual Race to Erase MS Gala for his courage in announcing his diagnosis, as well as for acting as a role model to others who are living with MS. Jack is currently producing several film and television projects, including webisodes of You Don’t Know Jack About MS®, in partnership with Teva Neuroscience.

About You Don’t Know Jack About MS®

You Don’t Know Jack About MS® is a partnership between Jack Osbourne and Teva Neuroscience, Inc. that is designed to dispel myths, educate and help empower people living with MS to take an active role in managing their disease. The campaign, now in its third year, was created for people living with MS and their loved ones to show that while MS is a part of Jack’s life, it does not control his life. Today, You Don’t Know Jack About MS® provides a variety of assets and educational content through the website www.YouDontKnowJackAboutMS.com, including a video docu-series chronicling Jack’s life with MS, background information on the disease, patient resources and tools, and a blog from Jack and several members of his support group.

About Teva

Teva Pharmaceutical Industries Ltd. (NYSE and TASE:TEVA) is a leading global pharmaceutical company that delivers high-quality, patient-centric healthcare solutions to millions of patients every day. Headquartered in Israel, Teva is the world’s largest generic medicines producer, leveraging its portfolio of more than 1,000 molecules to produce a wide range of generic products in nearly every therapeutic area. In specialty medicines, Teva has a world-leading position in innovative treatments for disorders of the central nervous system, including pain, as well as a strong portfolio of respiratory products. Teva integrates its generics and specialty capabilities in its global research and development division to create new ways of addressing unmet patient needs by combining drug development capabilities with devices, services and technologies. Teva's net revenues in 2014 amounted to $20.3 billion. For more information, visit www.tevapharm.com.

About MSAA

The Multiple Sclerosis Association of America (MSAA) is a national nonprofit organization and leading resource for the entire MS community, improving lives today through vital services and support. MSAA provides free programs and services, such as: a Helpline with trained specialists; award-winning publications including MSAA’s magazine, The Motivator, MSAA’s nationally recognized website featuring award-winning educational videos and research updates; a mobile phone app, My MS Manager™ (named one of the best multiple sclerosis iPhone & Android apps by Healthline.com); safety and mobility equipment; cooling accessories for heat-sensitive individuals; educational events held across the country; MRI funding; and more. For additional information, please visit www.mymsaa.org or call (800) 532-7667.

Source: Teva Pharmaceutical Industries Ltd.

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Doris Saltkill, 913-777-3343
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Nancy Leone, 215-284-0213
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