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|May 04, 2016 12:37 p.m.|
|Teva Breathes Its Way to a Guinness World Records Title|
What can you do in 30 minutes? Catch up on your favourite sitcom? Burn 180 calories on an exercise bike? Clean the bathroom? Or break a Guinness World Records™ title?
That is what over 600 employees from Teva have done. Taking a break from their day jobs in areas such as finance, marketing, human resources and sales, colleagues from across
Healthcare company Teva, which has its European headquarters in
The breathing lessons were held at many of the company's European sites and led by fully qualified yoga teachers. They followed a strict format to comply with Guinness World Records' requirements and were all independently verified. The lessons focused on inhalation, temporary suspension of breath, right- and left-nostril breathing, finishing with the "lion's breath".
"This Guinness World Records attempt demonstrates our commitment to respiratory care and represents the significant change that we can make together," said Luca Frangoni, Head Respiratory Europe.
"People often forget what a burden respiratory disease can be for the individuals affected, their families, and the health systems. Supporting the millions of people in
Notes to Editors:
About respiratory disease
Respiratory disease describes a range of conditions that affect the air passages, including the nasal passages, the bronchi and the lungs. They range from acute infections, such as pneumonia and bronchitis, to chronic conditions such as asthma and chronic obstructive pulmonary disease (COPD).
The total cost of asthma in
COPD accounts for almost half of the total annual financial burden of lung disease in
Fiona Cohen, Europe, +31(0)20-21-93-531; Philippa Ward, EU/UK +44(0)1977-628500